Webinar: Best Practices for Companies to Drive Social Change

05.03.2013 event

How can companies help change people's behaviour in order to benefit society?

On Tuesday March 5 at 6pm GMT, management professor Ute Stephan will share research findings from the Network for Business Sustainability (NBS) latest report on driving social change.

Participants will learn: 

  • The three conditions necessary for people to change their behaviour.
  • The 19 mechanisms companies can use to drive positive behaviour change.
  • Tips for managing successful change projects.
  • How companies like Unilever, Home Depot, Walmart, Tim Hortons and Danone have led effective social change projects.

This webinar is based on the report Driving Social Change: Best Practices for Business Leaders and Social Entrepreneurs. The report was inspired by NBS's Leadership Council, a group of Canadian business leaders, who in 2011 asked for best practices on driving social change. Ute Stephan and her research team scoured the best 123 academic and industry sources to produce a systematic review on the topic.

You can register to participate (there is no charge) here.

About the Presenter
Ute Stephan is an Assistant Professor and Director of the MSc in Leadership at the University of Sheffield Management School (UK). Ute's research is multi-disciplinary and focuses on: 1) national culture, cultural influences on entrepreneurial behaviour and culture change; 2) CEO entrepreneur leadership; and 3) social entrepreneurship and social innovation.